diff --git a/backend/bot/app/web/admin_api_impl/_runtime.py b/backend/bot/app/web/admin_api_impl/_runtime.py
index 041eab0..e0dec2e 100644
--- a/backend/bot/app/web/admin_api_impl/_runtime.py
+++ b/backend/bot/app/web/admin_api_impl/_runtime.py
@@ -34,7 +34,7 @@ from bot.services.settings_override_service import (
     current_value,
     update_overrides,
 )
-from bot.utils import MessageContent, send_message_via_queue
+from bot.utils import MessageContent, send_message_via_queue, SUPPORTED_PARAMS
 from bot.utils.message_queue import get_queue_manager
 from config.settings import Settings
 from config.tariffs_config import TariffsConfig, default_payment_currency_code_for_settings
diff --git a/backend/bot/app/web/admin_api_impl/broadcast.py b/backend/bot/app/web/admin_api_impl/broadcast.py
index 986988a..5138eda 100644
--- a/backend/bot/app/web/admin_api_impl/broadcast.py
+++ b/backend/bot/app/web/admin_api_impl/broadcast.py
@@ -167,11 +167,32 @@ async def admin_broadcast_route(request: web.Request) -> web.Response:
     payload = await _read_json(request)
     text = str(payload.get("text") or "").strip()
     target = str(payload.get("target") or "all").strip().lower()
-    if not text:
-        return _error(400, "empty_text")
+    
+    # --- НОВЫЕ ПОЛЯ ДЛЯ МЕДИА ---
+    media_type = payload.get("media_type")      # например "photo", "video", "document" и т.д.
+    media_file_id = payload.get("media_file_id")  # file_id или URL (строка)
+    # ---------------------------
+
     if target not in BROADCAST_TARGETS:
         target = "all"
 
+    # --- ЛОГИКА ФОРМИРОВАНИЯ MessageContent ---
+    if media_type and media_file_id:
+        # Отправляем медиа: текст становится подписью (caption)
+        if media_type not in SUPPORTED_PARAMS:
+            return _error(400, "unsupported_media_type")
+        content = MessageContent(
+            content_type=media_type,
+            file_id=media_file_id,
+            text=text,  # будет использован как caption
+        )
+    else:
+        # Текстовое сообщение
+        if not text:
+            return _error(400, "empty_text")
+        content = MessageContent(content_type="text", text=text)
+    # --------------------------------------
+
     queue_manager = get_queue_manager()
     if not queue_manager:
         return _error(503, "queue_unavailable")
@@ -201,10 +222,11 @@ async def admin_broadcast_route(request: web.Request) -> web.Response:
         failed = 0
         for uid in user_ids:
             try:
+                # Передаём content (уже с нужным типом), а остальные параметры остаются
                 await send_message_via_queue(
                     queue_manager,
                     int(uid),
-                    MessageContent(content_type="text", text=text),
+                    content,
                     parse_mode="HTML",
                     disable_web_page_preview=True,
                 )
@@ -218,14 +240,13 @@ async def admin_broadcast_route(request: web.Request) -> web.Response:
             {
                 "user_id": actor_id,
                 "event_type": "admin_broadcast_webapp",
-                "content": f"target={target} sent={sent} failed={failed} text={text[:120]}",
-                "is_admin_event": True,
+                "content": f"target={target} sent={sent} failed={failed} "
+                           f"type={content.content_type} text={text[:120]}",
             },
         )
 
     return _ok({"queued": sent, "failed": failed, "target": target})
 
-
 async def admin_broadcast_audience_counts_route(request: web.Request) -> web.Response:
     """Return how many users each broadcast audience currently resolves to."""
     _require_admin_user_id(request)