diff --git a/backend/bot/app/web/admin_api_impl/broadcast.py b/backend/bot/app/web/admin_api_impl/broadcast.py
index b19bc0a..7daae95 100644
--- a/backend/bot/app/web/admin_api_impl/broadcast.py
+++ b/backend/bot/app/web/admin_api_impl/broadcast.py
@@ -9,7 +9,7 @@ async def admin_broadcast_route(request: web.Request) -> web.Response:
     target = str(payload.get("target") or "all").strip().lower()
     if not text:
         return _error(400, "empty_text")
-    if target not in {"all", "active", "inactive", "expired"}:
+    if target not in {"all", "active", "inactive", "expired", "never"}:
         target = "all"
 
     queue_manager = get_queue_manager()
@@ -24,6 +24,8 @@ async def admin_broadcast_route(request: web.Request) -> web.Response:
             user_ids = await user_dal.get_user_ids_without_active_subscription(session)
         elif target == "expired":
             user_ids = await user_dal.get_user_ids_with_expired_subscription(session)
+        elif target == "never":
+            user_ids = await user_dal.get_user_ids_without_any_subscription(session)
         else:
             user_ids = await user_dal.get_all_active_user_ids_for_broadcast(session)
 
@@ -54,3 +56,20 @@ async def admin_broadcast_route(request: web.Request) -> web.Response:
         )
 
     return _ok({"queued": sent, "failed": failed, "target": target})
+
+
+async def admin_broadcast_audience_counts_route(request: web.Request) -> web.Response:
+    """Return how many users each broadcast audience currently resolves to."""
+    _require_admin_user_id(request)
+
+    async_session_factory: sessionmaker = request.app["async_session_factory"]
+    async with async_session_factory() as session:
+        counts = {
+            "all": len(await user_dal.get_all_active_user_ids_for_broadcast(session)),
+            "active": len(await user_dal.get_user_ids_with_active_subscription(session)),
+            "inactive": len(await user_dal.get_user_ids_without_active_subscription(session)),
+            "expired": len(await user_dal.get_user_ids_with_expired_subscription(session)),
+            "never": len(await user_dal.get_user_ids_without_any_subscription(session)),
+        }
+
+    return _ok({"counts": counts})
diff --git a/backend/bot/app/web/admin_api_impl/routes.py b/backend/bot/app/web/admin_api_impl/routes.py
index 6b0a10c..a7e418c 100644
--- a/backend/bot/app/web/admin_api_impl/routes.py
+++ b/backend/bot/app/web/admin_api_impl/routes.py
@@ -57,6 +57,7 @@ def setup_admin_routes(app: web.Application) -> None:
     router.add_post("/api/admin/support/tickets/{id:\\d+}/read", admin_support_ticket_read_route)
     router.add_get("/api/admin/support/stats", admin_support_stats_route)
 
+    router.add_get("/api/admin/broadcast/audience-counts", admin_broadcast_audience_counts_route)
     router.add_post("/api/admin/broadcast", admin_broadcast_route)
     router.add_post("/api/admin/sync", admin_sync_route)
 
diff --git a/backend/db/dal/user_dal.py b/backend/db/dal/user_dal.py
index 6a3c1af..bc58eef 100644
--- a/backend/db/dal/user_dal.py
+++ b/backend/db/dal/user_dal.py
@@ -857,6 +857,29 @@ async def get_user_ids_without_active_subscription(session: AsyncSession) -> Lis
     return result.scalars().all()
 
 
+async def get_user_ids_without_any_subscription(session: AsyncSession) -> List[int]:
+    """Return non-banned user IDs who never had any subscription or trial.
+
+    These are users who registered but have no ``Subscription`` rows at all —
+    no active, no expired and no trial history. In other words, accounts that
+    signed up and never did anything.
+    """
+    any_sub = aliased(Subscription)
+
+    stmt = (
+        select(User.user_id)
+        .outerjoin(any_sub, any_sub.user_id == User.user_id)
+        .where(
+            and_(
+                User.is_banned == False,
+                any_sub.user_id.is_(None),
+            )
+        )
+    )
+    result = await session.execute(stmt)
+    return result.scalars().all()
+
+
 def _expired_subscription_exists_for_user(now: datetime):
     expired_subs = aliased(Subscription)
     normalized_status = func.lower(func.coalesce(expired_subs.status_from_panel, ""))
diff --git a/frontend/src/admin/sections/BroadcastSection.svelte b/frontend/src/admin/sections/BroadcastSection.svelte
index 5c6c79d..849bac0 100644
--- a/frontend/src/admin/sections/BroadcastSection.svelte
+++ b/frontend/src/admin/sections/BroadcastSection.svelte
@@ -1,16 +1,27 @@
 <script>
   import { Textarea } from "$components/ui/index.js";
   import { Send } from "$components/ui/icons.js";
-  import { getContext } from "svelte";
+  import { getContext, onMount } from "svelte";
   import { Label } from "$components/ui/primitives.js";
   import { AdminButton, AdminSelect } from "$components/patterns/admin/index.js";
 
   export let at;
   const broadcastStore = getContext("broadcastStore");
 
-  $: ({ broadcastTarget, broadcastText, broadcastBusy, broadcastResult } = $broadcastStore);
+  $: ({ broadcastTarget, broadcastText, broadcastBusy, broadcastResult, broadcastCounts } =
+    $broadcastStore);
 
   const BROADCAST_TARGET_OPTIONS = broadcastStore.BROADCAST_TARGET_OPTIONS;
+
+  // Append the resolved audience size to each option once counts are loaded.
+  $: targetOptions = BROADCAST_TARGET_OPTIONS.map((option) => {
+    const count = broadcastCounts?.[option.value];
+    return count == null ? option : { ...option, label: `${option.label} (${count})` };
+  });
+
+  onMount(() => {
+    broadcastStore.loadCounts();
+  });
 </script>
 
 <div class="admin-card">
@@ -24,7 +35,7 @@
         <span>{at("broadcast_label_audience", {}, "Аудитория")}</span>
         <AdminSelect
           value={broadcastTarget}
-          items={BROADCAST_TARGET_OPTIONS}
+          items={targetOptions}
           ariaLabel={at("broadcast_label_audience", {}, "Аудитория")}
           onValueChange={(value) => broadcastStore.updateField({ broadcastTarget: value })}
         />
diff --git a/frontend/src/lib/admin/stores/broadcastStore.js b/frontend/src/lib/admin/stores/broadcastStore.js
index 7e7e208..3a1af9f 100644
--- a/frontend/src/lib/admin/stores/broadcastStore.js
+++ b/frontend/src/lib/admin/stores/broadcastStore.js
@@ -6,6 +6,7 @@ export function createBroadcastStore({ api, onToast, at }) {
     broadcastText: "",
     broadcastBusy: false,
     broadcastResult: null,
+    broadcastCounts: null,
   });
 
   const BROADCAST_TARGET_OPTIONS = [
@@ -13,8 +14,23 @@ export function createBroadcastStore({ api, onToast, at }) {
     { value: "active", label: at("broadcast_target_active", {}, "С подпиской") },
     { value: "inactive", label: at("broadcast_target_inactive", {}, "Без подписки") },
     { value: "expired", label: at("broadcast_target_expired", {}, "Expired subscription") },
+    {
+      value: "never",
+      label: at("broadcast_target_never", {}, "Без подписки и без истории"),
+    },
   ];
 
+  async function loadCounts() {
+    try {
+      const res = await api("/admin/broadcast/audience-counts");
+      if (res?.ok && res.counts) {
+        state.update((s) => ({ ...s, broadcastCounts: res.counts }));
+      }
+    } catch {
+      // Counts are advisory; ignore failures and keep plain labels.
+    }
+  }
+
   async function runBroadcast() {
     let text = "";
     let target = "";
@@ -56,6 +72,7 @@ export function createBroadcastStore({ api, onToast, at }) {
     update: state.update,
     runBroadcast,
     updateField,
+    loadCounts,
     BROADCAST_TARGET_OPTIONS,
   };
 }
diff --git a/frontend/src/lib/webapp/mockApi.js b/frontend/src/lib/webapp/mockApi.js
index a2a279f..cfbdf45 100644
--- a/frontend/src/lib/webapp/mockApi.js
+++ b/frontend/src/lib/webapp/mockApi.js
@@ -658,6 +658,12 @@ function demoApiResponse(path, cleanPath, options, context) {
   const params = queryParams(path);
 
   if (cleanPath === "/admin/stats") return clone(DEMO_DATASET.stats);
+  if (cleanPath === "/admin/broadcast/audience-counts") {
+    return {
+      ok: true,
+      counts: { all: 1280, active: 742, inactive: 538, expired: 311, never: 227 },
+    };
+  }
   if (cleanPath === "/admin/sync") return { ok: true, status: "queued" };
 
   if (cleanPath === "/admin/payments") {
diff --git a/locales/en.json b/locales/en.json
index 4929475..cf3ffff 100644
--- a/locales/en.json
+++ b/locales/en.json
@@ -1143,6 +1143,7 @@
   "admin_broadcast_target_active": "With subscription",
   "admin_broadcast_target_inactive": "No subscription",
   "admin_broadcast_target_expired": "Expired subscription",
+  "admin_broadcast_target_never": "No subscription, no history",
   "admin_expired_at": "Expired {date}",
   "admin_expired_badge": "Expired {date}",
   "admin_stats_error": "Failed to load statistics: {error}",
diff --git a/locales/ru.json b/locales/ru.json
index 3e21e15..4ce0660 100644
--- a/locales/ru.json
+++ b/locales/ru.json
@@ -1143,6 +1143,7 @@
   "admin_broadcast_target_active": "С подпиской",
   "admin_broadcast_target_inactive": "Без подписки",
   "admin_broadcast_target_expired": "С просроченной подпиской",
+  "admin_broadcast_target_never": "Без подписки и без истории",
   "admin_expired_at": "Истекла {date}",
   "admin_expired_badge": "Expired {date}",
   "admin_stats_error": "Не удалось загрузить статистику: {error}",
diff --git a/tests/test_webapp_route_contract.py b/tests/test_webapp_route_contract.py
index 80418fd..f1378ac 100644
--- a/tests/test_webapp_route_contract.py
+++ b/tests/test_webapp_route_contract.py
@@ -183,6 +183,7 @@ class WebAppRouteContractTests(unittest.TestCase):
             ("PATCH", "/api/admin/promos/{promo_id}"): "admin_promo_update_route",
             ("DELETE", "/api/admin/promos/{promo_id}"): "admin_promo_delete_route",
             ("GET", "/api/admin/logs"): "admin_logs_route",
+            ("GET", "/api/admin/broadcast/audience-counts"): "admin_broadcast_audience_counts_route",
             ("POST", "/api/admin/broadcast"): "admin_broadcast_route",
             ("POST", "/api/admin/sync"): "admin_sync_route",
             ("GET", "/api/admin/ads"): "admin_ads_list_route",