diff --git a/backend/bot/app/web/templates/subscription_webapp.html b/backend/bot/app/web/templates/subscription_webapp.html
index e0c1b17..00f81ff 100644
--- a/backend/bot/app/web/templates/subscription_webapp.html
+++ b/backend/bot/app/web/templates/subscription_webapp.html
@@ -22,7 +22,7 @@
       sizes="180x180"
       href="/apple-touch-icon-precomposed.png"
     />
-    <title>/minishop</title>
+    <title>Subscription</title>
     <link rel="stylesheet" href="/subscription_webapp.css" />
     <style>
       .app-boot-fallback {
diff --git a/deploy/docker/frontend/nginx.conf b/deploy/docker/frontend/nginx.conf
index fa71122..8097e00 100644
--- a/deploy/docker/frontend/nginx.conf
+++ b/deploy/docker/frontend/nginx.conf
@@ -93,6 +93,15 @@ server {
         proxy_set_header X-Forwarded-Proto $scheme;
     }
 
+    location ~ ^/(?:$|login/password$|home$|install$|trial$|s/[a-f0-9]{32}$|invite$|devices$|settings$|support(?:/[0-9]+)?$|admin(?:/.*)?$) {
+        proxy_pass http://backend:8081;
+        proxy_http_version 1.1;
+        proxy_set_header Host $host;
+        proxy_set_header X-Real-IP $remote_addr;
+        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
+        proxy_set_header X-Forwarded-Proto $scheme;
+    }
+
     location ~* ^/subscription_webapp(_admin)?\.(min\.)?[0-9a-f][0-9a-f][0-9a-f][0-9a-f][0-9a-f][0-9a-f][0-9a-f][0-9a-f]\.(css|js)$ {
         expires off;
         add_header Cache-Control "public, max-age=31536000, immutable";
diff --git a/frontend/src/App.svelte b/frontend/src/App.svelte
index 4670111..914a15a 100644
--- a/frontend/src/App.svelte
+++ b/frontend/src/App.svelte
@@ -111,9 +111,10 @@
 
   export let mockRuntime = null;
 
+  const FALLBACK_BRAND_TITLE = "Subscription";
   const EMPTY_MOCK = {
     config: {
-      title: "/minishop",
+      title: FALLBACK_BRAND_TITLE,
       primaryColor: "#00fe7a",
       apiBase: "/api",
       language: "ru",
@@ -362,7 +363,7 @@
     languageBusy,
   } = $accountStore);
 
-  $: brandTitle = CFG.title || "/minishop";
+  $: brandTitle = CFG.title || FALLBACK_BRAND_TITLE;
   $: brand = normalizeBrand({
     title: brandTitle,
     logoUrl: CFG.logoUrl,
diff --git a/frontend/src/PreviewBoard.svelte b/frontend/src/PreviewBoard.svelte
index f43375a..37d6ed5 100644
--- a/frontend/src/PreviewBoard.svelte
+++ b/frontend/src/PreviewBoard.svelte
@@ -30,7 +30,7 @@
   export let config = {};
   export let mockData = {};
 
-  const title = config.title || "/minishop";
+  const title = config.title || "Subscription";
   const logoUrl = config.logoUrl || "/webapp-default-logo.webp";
   const plans = mockData.plans || [];
   const sub = mockData.subscription || {};
diff --git a/frontend/src/admin/AdminPanel.svelte b/frontend/src/admin/AdminPanel.svelte
index c37f59e..b81b27f 100644
--- a/frontend/src/admin/AdminPanel.svelte
+++ b/frontend/src/admin/AdminPanel.svelte
@@ -93,7 +93,7 @@
   export let onTranslationsSaved = () => {};
   export let routePrefix = "";
   export let brand = {};
-  export let brandTitle = "/minishop";
+  export let brandTitle = "Subscription";
   export let appFaviconUrl = "";
   export let appFaviconUseCustom = false;
   export let appVersion = "dev+local";
diff --git a/frontend/src/lib/webapp/browser.js b/frontend/src/lib/webapp/browser.js
index cc347b0..1ab7413 100644
--- a/frontend/src/lib/webapp/browser.js
+++ b/frontend/src/lib/webapp/browser.js
@@ -27,11 +27,12 @@ export function escapeHtml(value) {
 }
 
 // Default project logo, served by the backend when no custom logo is set.
+export const DEFAULT_BRAND_TITLE = "Subscription";
 export const DEFAULT_LOGO_URL = "/webapp-default-logo.webp";
 
 export function normalizeBrand(brand = {}) {
   return {
-    title: String(brand.title || "/minishop").trim() || "/minishop",
+    title: String(brand.title || DEFAULT_BRAND_TITLE).trim() || DEFAULT_BRAND_TITLE,
     logoUrl: String(brand.logoUrl || "").trim() || DEFAULT_LOGO_URL,
   };
 }
diff --git a/tests/test_webapp_assets.py b/tests/test_webapp_assets.py
index 71171d3..72a4ae8 100644
--- a/tests/test_webapp_assets.py
+++ b/tests/test_webapp_assets.py
@@ -331,6 +331,8 @@ class WebAppAssetTests(unittest.IsolatedAsyncioTestCase):
         self.assertNotIn("https://fonts.googleapis.com", html)
         self.assertNotIn('id="logo-preload"', html)
         self.assertNotIn('href=""', html)
+        self.assertNotIn("<title>/minishop</title>", html)
+        self.assertIn("<title>Subscription</title>", html)
         self.assertLess(html.index("/subscription_webapp.css"), html.index("WEBAPP_JS_SCRIPT"))
 
     def test_https_webapp_logo_uses_same_origin_proxy(self):
@@ -568,6 +570,18 @@ class WebAppAssetTests(unittest.IsolatedAsyncioTestCase):
         self.assertIn('href="/apple-touch-icon.png"', template)
         self.assertIn('href="/favicon.ico"', template)
 
+    def test_frontend_runtime_fallback_title_is_not_minishop_path(self):
+        app_source = Path("frontend/src/App.svelte").read_text(encoding="utf-8")
+        browser_source = Path("frontend/src/lib/webapp/browser.js").read_text(encoding="utf-8")
+        preview_source = Path("frontend/src/PreviewBoard.svelte").read_text(encoding="utf-8")
+        admin_source = Path("frontend/src/admin/AdminPanel.svelte").read_text(encoding="utf-8")
+
+        self.assertNotIn('title: "/minishop"', app_source)
+        self.assertNotIn('CFG.title || "/minishop"', app_source)
+        self.assertNotIn('brand.title || "/minishop"', browser_source)
+        self.assertNotIn('config.title || "/minishop"', preview_source)
+        self.assertNotIn('brandTitle = "/minishop"', admin_source)
+
     def test_frontend_nginx_proxies_root_icon_aliases(self):
         nginx_conf = Path("deploy/docker/frontend/nginx.conf").read_text(encoding="utf-8")
 
@@ -576,6 +590,19 @@ class WebAppAssetTests(unittest.IsolatedAsyncioTestCase):
         self.assertIn("/webapp-default-logo.webp", nginx_conf)
         self.assertIn("proxy_pass http://backend:8081;", nginx_conf)
 
+    def test_frontend_nginx_proxies_shell_routes_for_dynamic_head(self):
+        nginx_conf = Path("deploy/docker/frontend/nginx.conf").read_text(encoding="utf-8")
+        marker = "location ~ ^/(?:$|login/password$|home$|install$|trial$|s/[a-f0-9]{32}$"
+
+        self.assertIn(marker, nginx_conf)
+        start = nginx_conf.index(marker)
+        shell_block = nginx_conf[start : nginx_conf.index("\n\n", start)]
+
+        self.assertIn("proxy_pass http://backend:8081;", shell_block)
+        self.assertIn("proxy_set_header Host $host;", shell_block)
+        self.assertIn("devices$", shell_block)
+        self.assertIn("admin(?:/.*)?$", shell_block)
+
     def test_home_logo_scale_rules_beat_late_loaded_admin_brand_styles(self):
         css = Path("frontend/src/styles/webapp.css").read_text(encoding="utf-8")
         base_css = Path("frontend/src/styles/base.css").read_text(encoding="utf-8")