diff --git a/bot/handlers/admin/ads.py b/bot/handlers/admin/ads.py
index 7ba5e6b..a16e4ac 100644
--- a/bot/handlers/admin/ads.py
+++ b/bot/handlers/admin/ads.py
@@ -13,6 +13,9 @@ from bot.states.admin_states import AdminStates
 router = Router(name="admin_ads_router")
 
 
+PAGE_SIZE = 5
+
+
 @router.callback_query(F.data == "admin_action:ads")
 async def show_ads_menu(callback: types.CallbackQuery, settings: Settings, i18n_data: dict, session: AsyncSession):
     current_lang = i18n_data.get("current_language", settings.DEFAULT_LANGUAGE)
@@ -23,35 +26,23 @@ async def show_ads_menu(callback: types.CallbackQuery, settings: Settings, i18n_
         await callback.answer("Language error.", show_alert=True)
         return
 
-    campaigns = await ad_dal.list_campaigns(session)
-    if not campaigns:
-        text = _("admin_ads_empty")
-    else:
-        text_lines = [_("admin_ads_header")]
-        for camp in campaigns:
-            try:
-                stats = await ad_dal.get_campaign_stats(session, camp.ad_campaign_id)
-            except Exception as e_stats:
-                logging.error(f"Failed to calc stats for campaign {camp.ad_campaign_id}: {e_stats}")
-                stats = {"starts": 0, "trials": 0, "payers": 0, "revenue": 0.0}
-            text_lines.append(
-                _(
-                    "admin_ads_item",
-                    id=camp.ad_campaign_id,
-                    source=camp.source,
-                    start_param=camp.start_param,
-                    cost=f"{camp.cost:.2f}",
-                    active=_("csv_yes") if camp.is_active else _("csv_no"),
-                    starts=stats["starts"],
-                    trials=stats["trials"],
-                    payers=stats["payers"],
-                    revenue=f"{stats['revenue']:.2f}",
-                )
-            )
-        text = "\n\n".join(text_lines)
+    totals = await ad_dal.get_totals(session)
+    total_cost = totals.get("cost", 0.0)
+    total_revenue = totals.get("revenue", 0.0)
+    overview = _("admin_ads_overview", revenue=f"{total_revenue:.2f}", cost=f"{total_cost:.2f}")
 
-    from bot.keyboards.inline.admin_keyboards import get_ads_menu_keyboard
-    reply_markup = get_ads_menu_keyboard(i18n, current_lang)
+    total_count = await ad_dal.count_campaigns(session)
+    if total_count == 0:
+        text = overview + "\n\n" + _("admin_ads_empty")
+        from bot.keyboards.inline.admin_keyboards import get_ads_menu_keyboard
+        reply_markup = get_ads_menu_keyboard(i18n, current_lang)
+    else:
+        current_page = 0
+        total_pages = max(1, (total_count + PAGE_SIZE - 1) // PAGE_SIZE)
+        campaigns = await ad_dal.list_campaigns_paged(session, page=current_page, page_size=PAGE_SIZE)
+        text = overview + "\n\n" + _("admin_ads_header")
+        from bot.keyboards.inline.admin_keyboards import get_ads_list_keyboard
+        reply_markup = get_ads_list_keyboard(i18n, current_lang, campaigns, current_page, total_pages)
     await callback.message.edit_text(text, reply_markup=reply_markup)
     try:
         await callback.answer()
@@ -59,6 +50,83 @@ async def show_ads_menu(callback: types.CallbackQuery, settings: Settings, i18n_
         pass
 
 
+@router.callback_query(F.data.startswith("admin_ads:page:"))
+async def ads_list_pagination(callback: types.CallbackQuery, settings: Settings, i18n_data: dict, session: AsyncSession):
+    current_lang = i18n_data.get("current_language", settings.DEFAULT_LANGUAGE)
+    i18n: Optional[JsonI18n] = i18n_data.get("i18n_instance")
+    _ = lambda key, **kwargs: i18n.gettext(current_lang, key, **kwargs) if i18n else key
+    if not i18n or not callback.message:
+        await callback.answer("Language error.", show_alert=True)
+        return
+
+    try:
+        page = int(callback.data.split(":")[2])
+    except Exception:
+        page = 0
+
+    totals = await ad_dal.get_totals(session)
+    overview = _("admin_ads_overview", revenue=f"{totals.get('revenue', 0.0):.2f}", cost=f"{totals.get('cost', 0.0):.2f}")
+    total_count = await ad_dal.count_campaigns(session)
+    total_pages = max(1, (total_count + PAGE_SIZE - 1) // PAGE_SIZE)
+    page = max(0, min(page, total_pages - 1))
+
+    campaigns = await ad_dal.list_campaigns_paged(session, page=page, page_size=PAGE_SIZE)
+    text = overview + "\n\n" + _("admin_ads_header")
+    from bot.keyboards.inline.admin_keyboards import get_ads_list_keyboard
+    reply_markup = get_ads_list_keyboard(i18n, current_lang, campaigns, page, total_pages)
+    try:
+        await callback.message.edit_text(text, reply_markup=reply_markup)
+        await callback.answer()
+    except Exception as e:
+        logging.error(f"Failed to paginate ads list: {e}")
+        await callback.answer()
+
+
+@router.callback_query(F.data.startswith("admin_ads:card:"))
+async def show_ad_card(callback: types.CallbackQuery, settings: Settings, i18n_data: dict, session: AsyncSession):
+    current_lang = i18n_data.get("current_language", settings.DEFAULT_LANGUAGE)
+    i18n: Optional[JsonI18n] = i18n_data.get("i18n_instance")
+    _ = lambda key, **kwargs: i18n.gettext(current_lang, key, **kwargs) if i18n else key
+    if not i18n or not callback.message:
+        await callback.answer("Language error.", show_alert=True)
+        return
+
+    parts = callback.data.split(":")
+    camp_id = int(parts[2])
+    back_page = int(parts[3]) if len(parts) > 3 else 0
+
+    camp = await ad_dal.get_campaign_by_id(session, camp_id)
+    if not camp:
+        await callback.answer(_("admin_promo_not_found"), show_alert=True)
+        return
+    try:
+        stats = await ad_dal.get_campaign_stats(session, camp_id)
+    except Exception:
+        stats = {"starts": 0, "trials": 0, "payers": 0, "revenue": 0.0}
+
+    text = _(
+        "admin_ads_card",
+        id=camp.ad_campaign_id,
+        source=camp.source,
+        start_param=camp.start_param,
+        cost=f"{camp.cost:.2f}",
+        active=_("csv_yes") if camp.is_active else _("csv_no"),
+        starts=stats["starts"],
+        trials=stats["trials"],
+        payers=stats["payers"],
+        revenue=f"{stats['revenue']:.2f}",
+    )
+
+    from bot.keyboards.inline.admin_keyboards import get_ad_card_keyboard
+    reply_markup = get_ad_card_keyboard(i18n, current_lang, camp.ad_campaign_id, back_page)
+    try:
+        await callback.message.edit_text(text, reply_markup=reply_markup, parse_mode="HTML")
+        await callback.answer()
+    except Exception as e:
+        logging.error(f"Failed to show ad card: {e}")
+        await callback.answer()
+
+
 @router.callback_query(F.data == "admin_action:ads_create")
 async def ads_create_start(callback: types.CallbackQuery, state: FSMContext, settings: Settings, i18n_data: dict):
     from bot.states.admin_states import AdminStates
diff --git a/bot/keyboards/inline/admin_keyboards.py b/bot/keyboards/inline/admin_keyboards.py
index 85677dd..f9c4f21 100644
--- a/bot/keyboards/inline/admin_keyboards.py
+++ b/bot/keyboards/inline/admin_keyboards.py
@@ -131,6 +131,67 @@ def get_ads_menu_keyboard(i18n_instance, lang: str) -> InlineKeyboardMarkup:
     return builder.as_markup()
 
 
+def get_ads_list_keyboard(
+    i18n_instance,
+    lang: str,
+    campaigns: list,
+    current_page: int,
+    total_pages: int,
+) -> InlineKeyboardMarkup:
+    _ = lambda key, **kwargs: i18n_instance.gettext(lang, key, **kwargs)
+    builder = InlineKeyboardBuilder()
+
+    for c in campaigns:
+        title = f"{c.source}"
+        builder.button(
+            text=title,
+            callback_data=f"admin_ads:card:{c.ad_campaign_id}:{current_page}",
+        )
+
+    # Pagination row
+    row = []
+    if current_page > 0:
+        row.append(
+            InlineKeyboardButton(
+                text="⬅️ " + _("prev_page_button", default="Prev"),
+                callback_data=f"admin_ads:page:{current_page - 1}",
+            )
+        )
+    row.append(
+        InlineKeyboardButton(
+            text=f"{current_page + 1}/{total_pages}",
+            callback_data="ads_page_display",
+        )
+    )
+    if current_page < total_pages - 1:
+        row.append(
+            InlineKeyboardButton(
+                text=_("next_page_button", default="Next") + " ➡️",
+                callback_data=f"admin_ads:page:{current_page + 1}",
+            )
+        )
+    if row:
+        builder.row(*row)
+
+    builder.button(text=_(key="admin_ads_create_button", default="➕ Создать кампанию"),
+                   callback_data="admin_action:ads_create")
+    builder.button(text=_(key="back_to_admin_panel_button"),
+                   callback_data="admin_action:main")
+    builder.adjust(1)
+    return builder.as_markup()
+
+
+def get_ad_card_keyboard(i18n_instance, lang: str, campaign_id: int, back_page: int) -> InlineKeyboardMarkup:
+    _ = lambda key, **kwargs: i18n_instance.gettext(lang, key, **kwargs)
+    builder = InlineKeyboardBuilder()
+    builder.button(text=_(key="back_to_ads_list_button", default="⬅️ К списку"),
+                   callback_data=f"admin_ads:page:{back_page}")
+    builder.button(text=_(key="back_to_admin_panel_button"),
+                   callback_data="admin_action:main")
+    builder.adjust(1)
+    return builder.as_markup()
+
+
 def get_logs_menu_keyboard(i18n_instance, lang: str) -> InlineKeyboardMarkup:
     _ = lambda key, **kwargs: i18n_instance.gettext(lang, key, **kwargs)
     builder = InlineKeyboardBuilder()
diff --git a/db/dal/ad_dal.py b/db/dal/ad_dal.py
index 85f820c..6a9bd91 100644
--- a/db/dal/ad_dal.py
+++ b/db/dal/ad_dal.py
@@ -127,3 +127,38 @@ async def get_campaign_stats(session: AsyncSession, campaign_id: int) -> Dict[st
     }
 
 
+async def count_campaigns(session: AsyncSession, *, only_active: bool = False) -> int:
+    stmt = select(func.count(AdCampaign.ad_campaign_id))
+    if only_active:
+        stmt = stmt.where(AdCampaign.is_active == True)
+    return int((await session.execute(stmt)).scalar() or 0)
+
+
+async def list_campaigns_paged(
+    session: AsyncSession, *, page: int, page_size: int, only_active: bool = False
+) -> List[AdCampaign]:
+    offset = max(0, page) * max(1, page_size)
+    stmt = select(AdCampaign).order_by(AdCampaign.created_at.desc()).offset(offset).limit(page_size)
+    if only_active:
+        stmt = stmt.where(AdCampaign.is_active == True)
+    result = await session.execute(stmt)
+    return result.scalars().all()
+
+
+async def get_totals(session: AsyncSession) -> Dict[str, float]:
+    # Total cost across all campaigns
+    total_cost_stmt = select(func.coalesce(func.sum(AdCampaign.cost), 0.0))
+    total_cost = float((await session.execute(total_cost_stmt)).scalar() or 0.0)
+
+    # Total revenue from all attributed users (unique users counted across all campaigns)
+    revenue_stmt = select(func.coalesce(func.sum(Payment.amount), 0.0)).select_from(Payment).where(
+        and_(
+            Payment.status == "succeeded",
+            Payment.user_id.in_(select(AdAttribution.user_id)),
+        )
+    )
+    total_revenue = float((await session.execute(revenue_stmt)).scalar() or 0.0)
+
+    return {"cost": total_cost, "revenue": total_revenue}
+
+
diff --git a/locales/en.json b/locales/en.json
index 9275745..63234a7 100644
--- a/locales/en.json
+++ b/locales/en.json
@@ -420,5 +420,8 @@
   "admin_ads_invalid_cost": "❌ Invalid amount. Enter a non-negative number.",
   "admin_ads_start_param_exists": "❌ A campaign with this start parameter already exists.",
   "admin_ads_created_success": "✅ Campaign created!\nID: {id}\nSource: {source}\nParam: {start_param}\nCost: {cost} RUB",
-  "admin_ads_back_to_menu_hint": "Done. Back to Ads section:"
+  "admin_ads_back_to_menu_hint": "Done. Back to Ads section:",
+  "admin_ads_overview": "📈 <b>Ads</b>\n💰 Revenue: <b>{revenue} RUB</b>\n💸 Spent: <b>{cost} RUB</b>",
+  "back_to_ads_list_button": "⬅️ Back to list",
+  "admin_ads_card": "📈 <b>Campaign #{id}</b>\nSource: <b>{source}</b>\nstart=<code>{start_param}</code>\nCost: <b>{cost} RUB</b>\nActive: {active}\n\n👥 Starts: <b>{starts}</b>\n🆓 Trials: <b>{trials}</b>\n💳 Payers: <b>{payers}</b>\n💵 Revenue: <b>{revenue} RUB</b>"
 }
diff --git a/locales/ru.json b/locales/ru.json
index 990fdea..ea8ffaa 100644
--- a/locales/ru.json
+++ b/locales/ru.json
@@ -419,5 +419,8 @@
   "admin_ads_invalid_cost": "❌ Неверная сумма. Введите неотрицательное число.",
   "admin_ads_start_param_exists": "❌ Кампания с таким start-параметром уже существует.",
   "admin_ads_created_success": "✅ Кампания создана!\nID: {id}\nИсточник: {source}\nПараметр: {start_param}\nЗатраты: {cost} RUB",
-  "admin_ads_back_to_menu_hint": "Готово. Вернуться к разделу рекламы:"
+  "admin_ads_back_to_menu_hint": "Готово. Вернуться к разделу рекламы:",
+  "admin_ads_overview": "📈 <b>Реклама</b>\n💰 Пришло: <b>{revenue} RUB</b>\n💸 Потрачено: <b>{cost} RUB</b>",
+  "back_to_ads_list_button": "⬅️ К списку",
+  "admin_ads_card": "📈 <b>Кампания #{id}</b>\nИсточник: <b>{source}</b>\nstart=<code>{start_param}</code>\nСтоимость: <b>{cost} RUB</b>\nАктивна: {active}\n\n👥 Запустили: <b>{starts}</b>\n🆓 Взяли триал: <b>{trials}</b>\n💳 Оплатили: <b>{payers}</b>\n💵 Доход: <b>{revenue} RUB</b>"
 }