diff --git a/backend/startup_banner.py b/backend/startup_banner.py
index ded408a..d097dc1 100644
--- a/backend/startup_banner.py
+++ b/backend/startup_banner.py
@@ -24,16 +24,44 @@ def _env(name: str, default: str = "-") -> str:
     return os.getenv(name) or default
 
 
+def _build_file(name: str, default: str = "-") -> str:
+    try:
+        value = (_APP_ROOT / name).read_text(encoding="utf-8").strip()
+    except OSError:
+        return default
+    return value or default
+
+
 def _build_commit() -> str:
     for env_name in ("REMNAWAVE_MINISHOP_COMMIT", "GIT_COMMIT", "COMMIT_SHA"):
         value = os.getenv(env_name)
         if value:
             return value.strip()[:40] or "-"
-    try:
-        value = (_APP_ROOT / ".build-commit").read_text(encoding="utf-8").strip()
-    except OSError:
-        return "-"
-    return value[:40] or "-"
+    return _build_file(".build-commit")[:40] or "-"
+
+
+def _build_tag() -> str:
+    for env_name in ("REMNAWAVE_MINISHOP_TAG", "GIT_TAG", "BUILD_TAG"):
+        value = os.getenv(env_name)
+        if value:
+            return value.strip()[:40] or "-"
+    return _build_file(".build-tag")[:40] or "-"
+
+
+def _image_tag_display(image_tag: str) -> str:
+    normalized = image_tag.lower()
+    build_tag = _build_tag()
+    build_commit = _build_commit()
+    if normalized == "latest" and build_tag != "-":
+        return f"latest-{build_tag}"
+    if normalized == "dev":
+        if build_tag != "-" and build_commit != "-":
+            return f"dev-{build_tag}+{build_commit}"
+        if build_tag != "-":
+            return f"dev-{build_tag}"
+        if build_commit != "-":
+            return f"dev+{build_commit}"
+    return image_tag
 
 
 def _bool_env(name: str) -> str:
@@ -70,7 +98,7 @@ def _service_details(service: str) -> str:
     image_tag = _env("IMAGE_TAG", "local")
     log_level = _env("LOG_LEVEL", "INFO")
     common = [
-        f"image tag :: {image_tag}",
+        f"image tag :: {_image_tag_display(image_tag)}",
         f"commit :: {_build_commit()}",
         f"log level :: {log_level}",
     ]
diff --git a/deploy/docker/Dockerfile b/deploy/docker/Dockerfile
index 0b2e511..090bb62 100644
--- a/deploy/docker/Dockerfile
+++ b/deploy/docker/Dockerfile
@@ -28,6 +28,7 @@ RUN set -eu; \
     fi; \
     if [ -n "$dirty" ]; then version="${version}-dirty"; fi; \
     printf '%s' "$version" > /build-version; \
+    printf '%s' "${tag:-unknown}" > /build-tag; \
     printf '%s' "${sha:-unknown}" > /build-commit
 
 
@@ -49,6 +50,7 @@ COPY backend ./backend
 COPY locales ./locales
 COPY data ./data
 COPY --from=version-builder /build-version /app/.build-version
+COPY --from=version-builder /build-tag /app/.build-tag
 COPY --from=version-builder /build-commit /app/.build-commit
 RUN mkdir -p /app/logs /app/data && chown -R appuser:appuser /app/logs /app/data
 
@@ -99,6 +101,7 @@ LABEL org.opencontainers.image.source="https://github.com/3252a8/remnawave-minis
 
 COPY deploy/docker/frontend/nginx.conf /etc/nginx/conf.d/default.conf
 COPY deploy/docker/frontend/00-startup-banner.sh /docker-entrypoint.d/00-startup-banner.sh
+COPY --from=version-builder /build-tag /build-tag
 COPY --from=version-builder /build-commit /build-commit
 COPY backend/bot/app/web/templates/subscription_webapp.html /usr/share/nginx/html/index.html
 COPY --from=frontend-builder /app/backend/bot/app/web/templates/subscription_webapp.css /usr/share/nginx/html/subscription_webapp.css
diff --git a/deploy/docker/frontend/00-startup-banner.sh b/deploy/docker/frontend/00-startup-banner.sh
index fa810dd..69cb685 100644
--- a/deploy/docker/frontend/00-startup-banner.sh
+++ b/deploy/docker/frontend/00-startup-banner.sh
@@ -1,10 +1,28 @@
 #!/bin/sh
 PUBLISHED="${FRONTEND_PUBLIC:-127.0.0.1:${FRONTEND_PORT:-8082}->80}"
+IMAGE_TAG_VALUE="${IMAGE_TAG:-local}"
+BUILD_TAG="${REMNAWAVE_MINISHOP_TAG:-${GIT_TAG:-${BUILD_TAG:-}}}"
+if [ -z "$BUILD_TAG" ] && [ -r /build-tag ]; then
+  BUILD_TAG="$(cat /build-tag)"
+fi
+BUILD_TAG="${BUILD_TAG:-unknown}"
 BUILD_COMMIT="${REMNAWAVE_MINISHOP_COMMIT:-${GIT_COMMIT:-${COMMIT_SHA:-}}}"
 if [ -z "$BUILD_COMMIT" ] && [ -r /build-commit ]; then
   BUILD_COMMIT="$(cat /build-commit)"
 fi
 BUILD_COMMIT="${BUILD_COMMIT:-unknown}"
+DISPLAY_IMAGE_TAG="$IMAGE_TAG_VALUE"
+if [ "$IMAGE_TAG_VALUE" = "latest" ] && [ "$BUILD_TAG" != "unknown" ]; then
+  DISPLAY_IMAGE_TAG="latest-${BUILD_TAG}"
+elif [ "$IMAGE_TAG_VALUE" = "dev" ]; then
+  if [ "$BUILD_TAG" != "unknown" ] && [ "$BUILD_COMMIT" != "unknown" ]; then
+    DISPLAY_IMAGE_TAG="dev-${BUILD_TAG}+${BUILD_COMMIT}"
+  elif [ "$BUILD_TAG" != "unknown" ]; then
+    DISPLAY_IMAGE_TAG="dev-${BUILD_TAG}"
+  elif [ "$BUILD_COMMIT" != "unknown" ]; then
+    DISPLAY_IMAGE_TAG="dev+${BUILD_COMMIT}"
+  fi
+fi
 
 cat <<EOF
 
@@ -18,7 +36,7 @@ cat <<EOF
   ╚═╝     ╚═╝╚═╝╚═╝  ╚═══╝╚═╝╚══════╝╚═╝  ╚═╝ ╚═════╝ ╚═╝
 
               container :: FRONTEND
-              image tag :: ${IMAGE_TAG:-local}
+              image tag :: ${DISPLAY_IMAGE_TAG}
               commit :: ${BUILD_COMMIT}
               listen :: :80
               published :: ${PUBLISHED}
diff --git a/tests/test_startup_banner.py b/tests/test_startup_banner.py
index 05b2aa4..94ab800 100644
--- a/tests/test_startup_banner.py
+++ b/tests/test_startup_banner.py
@@ -22,6 +22,7 @@ class StartupBannerTests(unittest.TestCase):
                     service,
                     {
                         "IMAGE_TAG": "test-tag",
+                        "REMNAWAVE_MINISHOP_TAG": "v3.4.0",
                         "REMNAWAVE_MINISHOP_COMMIT": "abc1234",
                         "POSTGRES_HOST": "postgres",
                         "POSTGRES_DB": "postgres",
@@ -35,6 +36,27 @@ class StartupBannerTests(unittest.TestCase):
                 self.assertIn("███", output)
                 self.assertNotIn("в", output)
 
+    def test_startup_banner_expands_latest_and_dev_tags(self):
+        latest_output = _render(
+            "backend",
+            {
+                "IMAGE_TAG": "latest",
+                "REMNAWAVE_MINISHOP_TAG": "v3.4.0",
+                "REMNAWAVE_MINISHOP_COMMIT": "abc1234",
+            },
+        )
+        self.assertIn("image tag :: latest-v3.4.0", latest_output)
+
+        dev_output = _render(
+            "backend",
+            {
+                "IMAGE_TAG": "dev",
+                "REMNAWAVE_MINISHOP_TAG": "v3.4.0",
+                "REMNAWAVE_MINISHOP_COMMIT": "abc1234",
+            },
+        )
+        self.assertIn("image tag :: dev-v3.4.0+abc1234", dev_output)
+
 
 class StartupBannerServiceDetailsTests(unittest.TestCase):
     def test_backend_lists_ports_postgres_and_redis(self):